[mathgeek]

On first load, all I see is the blatant "look at this person's butt in tight jeans while they insert a phone into their pocket" video clip. Drove me right off. Do we really need that sort of thing to promote a wireless device in this day and age?

[elbigbad]

I didn't get the "sex sells" angle from that. I'm a male and that's where I keep my phone while walking around. It tied the Beartooth in my mind more to the feelings of "this is a portable cell-phone related device" than to the "sex sells" angle.

[caminante]

Naw. You're over-thinking it. It's an appropriate viz for how it fits in your back pocket, which talks to its size.

My gripe with the video's how it hides volume controls.