I suspect he may have meant the 'requiring all games to be licensed' thing, since a lot of older systems and home computers let pretty much anyone make games if they figured out how to get them working.
Or maybe the centralised content censorship thing. Nintendo waa pretty infamous for that in the olden days, and it may have been the inspiration for sometimes rather insane guidelines for modern day app stores and the likes.
https://www.youtube.com/watch?v=i08CVkBxvBM
Did I guess correctly?
Sidenote, somehow googling "youtube video nintendo marketing video game crash analysis boys" had the video I was thinking of at the very top.