|
Hey, Adam from Brain.fm here :) Thanks much for saying that you like the audio! You seem to be into this stuff so that's high praise. Some clarifications: > Imagine a rain sound... synchronized to the purpose.. marketing, benefits, etc Sorry, you're right, that was just a miscommunication. We're all a bit stressed here - didn't expect this much attention. So part of what we're doing in Brain.fm is using synchronized modulations (pulses of sound) to affect the brain. You're right, the literature on BWE could be better, mainly because binaural beats are so well-known, and so they keep getting studied, which is unfortunate because they're not all that effective. We don't use them at all. Northwestern actually studied a bunch of major bbeat brands and couldn't detect any effect at all (at least for delta). So when I approached my friend Giovanni with a sleep protocol he was understandably skeptical, but the results as you can see on our site, are pretty damn impressive. He's now our lead neuroscientist, but still works for Northwestern too. There's a lot more to that story but I don't want to type more of a novel than I already am :) Actually... to be honest I'm not sure I even like the name "entrainment" - Giovanni has a better theory having to do with neuron "recruitment" that is simpler and has more explanatory power. Here's the thing: any repetitive audio stimuli produces a corresponding response in the brain, provided it is consistent enough, rapid enough, and lasts long enough. Bbeats supposedly work because of the "beat" part. But these days, we can easily create beats using all kinds of methods, like modulation, where we can adjust the waveform, adjust the phase on the fly, target frequency ranges, and so on, all of which are super important it turns out. Plus - as she mentioned - we can synchronize all the other elements in the song to the same "beat." All while monitoring the effects using an EEG. Hope that helps clarify some things. Hey, I know it seems far out, so I'm happy to answer any questions. Giovanni will hopefully be on here tomorrow. I think a podcast, video, or something with the two of us explaining this stuff is long overdue. Anyway, thanks again! Hope you come back and and we can talk some more about it. |