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by vietnameselady1 3777 days ago
I would like to see TED scale down and return to its simpler roots (pre 2007), possibly even go dark and spend a few years finding itself. The brilliance of the older TED formula was that it was chaotic and amusingly unpolished: The audio was bad. The lighting was crap. The emcee was awkward. But that TED limelight could bring out unexpected genius moments from humble unknowns, and elicit real humility from the odd celebrity who might give a talk. "Put interesting people together," the rule was, "let a few of them talk, and see what happens."

Today TED is all polish and perfectionism and production value. The Academy Awards stage design and videography is planned months in advance. Speakers are carefully vetted, recalibrated, tweaked, and tuned among an upper tier committee. Corporate sponsors are courted by a large international sales team, and these accounts pay enormous sums for the chance to create branded "experiences" for the ticket holders. Speakers (those whose egos allow it) are coached relentlessly about storytelling, sincerity, posture...

These efforts may have increased the average-overall quality of the talks, and made the talks more palatable to a wide audience. But that came at an expense of a certain kind of magic.

1 comments

There has been a great deal of exactly that feedback from attendees (including me) and Chris Anderson is definitely hearing it -- he addressed it at length from the stage twice this year. However, he seems to think that is a necessary side effect of producing talks that will be viewed millions of times (I think he said ted.com has hit a billion views now). I'm not sure I agree, but in any case I enjoyed it more back in the day when you never knew if the next talk would be an epiphany or a train wreck!