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by awl130
3777 days ago
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TED is now a full-blown lifestyle company like GoPro or Whole Foods, except instead of one or two celebrity endorsements, they gain a new implicit endorsement every time they book a new speaker. franchising TEDx was a brilliant move; first, for the casual consumer, TED content (by people like Bill Gates) is confounded with TEDx content from some local idiot. from a valuation point of view this increases your average ad rates. line/brand extension, this is marketing 101. TED jumped the shark a long time ago when they started having poetry readings and shit. |
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Hasn't it always been?