Exactly. It's at least to some degree clickbait. Imagine reading an article that goes something like this: "stock market is down since its all time high which lowered a little bit some of the valuations of some startups but it's not a big deal". It's quite likely that a lot fewer people would click on and read that article. That's just how we are wired
There's also a bit of Schadenfreude and people who have non tech non professional careers probably just want to watch the spectacle from the sidelines and also hope it will stabilize housing prices stop eating into jobs and stop upsetting life as we knew it before software began eating the world.