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by fab13n 5972 days ago
- tight email / reader integration, of course. For non-geeks, one communication center is enough, and GMail is the right place: most won't setup a combined IM + Mail + Twitter + FB + RSS desktop tool.

- lower barrier to entry: many people don't consider they have enough interesting things to say to make it worth creating a twitter account. They would more easily buzz it, since it's there in their mail account.