[Alupis]

It would be quite unfair for anyone to expect martyrdom of Tim Cook, however, the action taken could send a very powerful message. Apple is one of the most loved companies in the US, if Cook and gang put the foot down firmly, surely the public struggle would generate immense discussion.

People would want to know why their favorite company was drawing a hard line, hopefully lead to a more educated debate.

We couldn't possibly expect this to take place as it would imply huge fallout for Apple. The only real course of action is to keep up the public debate in a loud way.