[gedrap]

I think it's more about a situation when you are 'omg I want to work at THIS company' rather than 'I just need a job'.

You can get enthusiastic about one company and get something done about it. Following the Patrick's suggestion, it's some mega project that would take the whole week or so, a couple of focused hours should do the trick. And if you are genuinely interested, you will naturally sound generally interested without any bs covering it all.

Even if the case of just needing a job, following this advice will probably help you get produce a few but high quality applications, rather than sending yet another resume.