[andrewksu]

I assume you mean this article? http://www.artsatl.com/2016/01/serenbe-rural-studio-artist-r...

Love the homes, have followed their work for some time and would certainly consider for $20K.

You'll notice it was actually $135K to build, not their 20K "aspiration". That would take them to $128/sq ft which is close to our last home which you can find in our news section. We'll be able to offer that at scale, at a net zero performance level next year.

Beyond that, to remake our housing industry, it'll take many different builders and architects offering different products at different sizes and price points. Definitely not a one size fits all market.