[maxklein]

Actually, it's not. If you have to move 1000 copies of software in a month, then you need to market. If you want to move 1 copy a month, list it on download.com and you will move 1 copy. That's the beauty of the system - it minimises the need for marketing and instead ups the project count to make up for the loss there.

You are basically moving resources from one thing (marketing, promotion) into another (designing generic software, finding new ideas, writing software very fast). The second options are easy for software developers to do compared to marketing.

[jacquesm]

If you write software to move 1 copy per month then you'll be writing software to move 25 copies during the lifetime of that version. It'd be very hard to even support your users.