[stevesearer]

Targeting is pretty difficult unless you have a well-defined audience or type of content.

My site matches office furniture ads against photo tours of office spaces - fairly is easy to see why they would work. StackOverflow attracts a specific type of person so it seems like the targeting is built-in.

I don't envy a general news site like CNN where you're trying to target specific types of people who read CNN as opposed to an industry vertical.

[thruflo22]

Hi, your site looks like a great place for my (office furniture) company to advertise. Do you segment by location? How can I find out more?

[stevesearer]

Ah neat, shoot me a note to [e-mail] :)

[thruflo22]

Sent!

[27percent]

Just a quick note of gushing praise, OfficeSnapshots is one of my favourite sites, I've been a reader from being a teen to a twenty-something, I never expected the creator to show up on HackerNews!