[radiorental]

Devils advocate: An argument could me made that this is a AAA grade engine, referring to it's capabilities not customers. Much like the US Army doesn't necessarily buy all clothing labeled 'Military Spec' or 'Tactical' etc

[dragonwriter]

"Tactical" label is mostly empty fluff, "milspec" means it meets a published military specification -- which, absent specifying which specification, is also fluff.

So, if the point of your analogy is that this use of the AAA label is empty fluff, then, mission accomplished.