[adventured]

Not to mention they lose all the viral follow-on effects. If Jane never reads another article of theirs, then Jane never shares another article of theirs, and never refers a new reader or subscriber, and on goes the cascade multiplied by however many people stop reading. They end up cutting off their own oxygen.

The people commenting here that Wired doesn't need to care about ad-blocking readers, are entirely ignoring this critical element. It's a big component of how new people get introduced to Wired.