[jacquesm]

I hope you did not think that the advertisers aren't capable of running a little estimation program on all those clicks going 'in' to wired that did not result in the displaying of an ad tag?

If there is any party that is aware of how many people on wired's web property are running an ad blocker it is the advertising networks.

Wired is not telling them that they get 'XXX'k traffic per time unit, they're being told what their traffic is and what percentage of them has an ad blocker installed.

[monkmartinez]

I hope the advertisers realize that we have not even come close to hitting a critical mass of people that install adblockers in the first place. I am amazed by how many people don't run adblockers. I tell everyone I know to run them... Remember it is only 1 out of 5 right now... It will be much higher as the tech illiterate are taught how to install them.

The truth is, I can always just go outside. Go for a run, Go for a hike with my kids... collect some rocks, smash rocks looking for geodes, play catch, play hide and go-seek, cook, drink. All will be much better than me sitting on my computer reading articles on Wired.com