[unfamiliar]

I think his solution to that problem was to move away from iTunes as the central hub towards iCloud as the central hub. That vision has mostly been achieved, at least from my perspective. I only use iTunes on OS X to listen to music or podcasts, very rarely for any syncing or direct interaction with my phone.

[jmspring]

There need to be distinct apps:

- device management - content management - audio - video - photos

I've got a large music library, iTunes is horrible with it, trying to copy to device in iTunes is even worse.

Already photos (and camera taken videos) are treated differently (Photos app) than music/commercial videos.

iTunes is a frankenapp that really doesn't do anything well, aside from maybe be an avenue to buy things.