[joshuaduffy]

The major thing for me is proper search and filtering tools. Jira and TFS seem to get this right with JQL and Queries respectively, for most non-technical people however, they seem to be quite daunting.

I think the other main thing that could be improved is integration with other tracking software.

I work in testing. The main thing I see is projects using more than one project or defect management tool. I feel is an area that could be seriously disrupted.

For example... One project I worked, we had the developers (external company) using JIRA, whilst we used Smartbear ALM.

So I ended up writing something that used both the JIRA and ALM API's to save me updating two systems. Imagine if this functionality was out of the box?

[iheartmemcache]

What sort of problems are those non-technical people trying to solve w/r/t JIRA. I.e., what do they find daunting, how badly does it obstruct their workflow, etc. (I've written a decent amount of JQL but it's hard for me to imagine what a non-technical average user of JIRA would be trying to accomplish.)

Off topic but I've used a lot of ALM's, never Smartbear. A few sentences on how you like it compared to other products would be great!