[kynikos]

IMO you may be better off framing your previous experience as product management consultation, or just give yourself a product management title at the names of your products/companies, and include revenue/sales figures. In my experience, the "founder" sorts of titles can be a turn off to employers as it might indicate you have high expectations of control or other things that could hinder your organizational conformance if hired.

I once worked with a newly-hired PM who had recently seen a handsome exit from a company he cofounded. By any measure on paper, a very credible and qualified candidate. The development process instituted in our enterprise was a little too rigid for his hardened startup mentality and 2 weeks later, he was let go. Beyond amending your resume with a higher focus on product management, it's important that companies see you as a good fit from process and cultural standpoints.

[rwhitman]

Thanks this is really valuable information. I've actually been concerned about this culture issue as well.

One of the reasons I'm seeking out this role is due to startup collapse based on poor revenue. Would this failure be a major point of contention or are companies willing to look at this as a learning experience?

[gyardley]

In the vast majority of places, product managers aren't responsible for revenue. I don't think this counts against you at all - it wouldn't if I was the hiring manager.