[david_mitchell]

That website reminded me of parrotsecrets.com made & written about by cringely [1]. It is designed to slowly increase excitement in the reader as they progress through the page (that's why it repeatedly insists you slowly read the whole thing instead of skimming) as it leads them towards a sale.

[1] http://www.cringely.com/2009/03/14/parrot-secrets/

[tmaly]

a guy I know very well does websites like this. He uses a bit more tech behind it with bandit algos etc and nets 1 to 2 million a month. He has been at it a good number of years now.