[Seventhson74]

I don;t feel that this is true at all. Few other companies can produce consumer loyalty as those who provide an O/S with which you operate a machine. One of those other industries is automobiles. I really never got it but my father, brother, uncles and cousins were all 'loyalists' to particular auto brands. None of them liked Ford and would trash Ford products as though one of their vehicles ran over grandma. Since Ford did not take any money from the auto bailout in 2009(?) guess who's family is filled with Ford's? - and they rave about how awesome they are. Point is these are cyclical things. MS will have it's time in the sun again as long as operating systems are a thing. The thing that should scare people is that companies have 'institutional memory'. I feel like Apple, having been so close to closing down in the late 90's could get to that place again and feel like it's not a big deal cause they have been in that spot before. Meaning no one freaks out until it's too late. MS really bit it when they missed the mobile and tablet markets. And both times can be attributed to bad leadership by Ballmer. When the Board let him go, MS still had great financials but their future was uncertain because they were not even competing with Apple and Google (In a realistic way). Point is MS doesn't wait until a the money dries up to try and right the ship.