[gojomo]

I don't think 'sitezoogle' would even try to claim they were also thinking of the numerical 'googol' as a basis. (If so, they're doomed.)

Rather, they made up a fun name with a long-U and ending -gle sound. '-oo-' is fairly common for goofy/froopy/groovy/loony 'U' sounds, and '-gle' is the common playful way to spell its sound, as in giggle/wiggle/finagle/beagle.

Still, I think the little guys have got a tough case. '-oogle' was rare before Google, and 'sitezoogle' for website services sounds like a sites.google.com or some other Google-derivation. And, they probably did have 'Google' in mind when they chose both Bandzoogle and Sitezoogle. (Bandzoogle was probably a little safer as long as it wasn't a search-engine for finding bands.)

So they may not need a lawyer as much as a new name.

[keefe]

my point was basically exactly what you've said - except for the second paragraph. I was pointing out that the original word is spelled googol so they copied the bit that is unique to google, I'd say yeah they are done get a new name

[stan_rogers]

"Google" is older than "googol", and appears to have been a mixture of "goofy" and "ogle", referring to crazily wandering eyes. It certainly entered popular culture with the Snuffy Smith/Barney Google cartoons, so Google (the company) can't claim coinage.

[keefe]

lol I had no idea, nice!