I've noticed that a lot of "brands" on Amazon, especially for cheap electronics, seem to only exist on Amazon. I assume people are buying things in bulk from Alibaba or similar and sticking their label on it.
This is kinda cool. At first I thought 'ugh, bottom feeder, must be cheap knockoff crap', but the more I read about the business the more respect I got for how he runs it. The fast feedback loop, the quick product iteration...he's going to eat more than one big name's margins. Thanks for sharing.