[TheLogothete]

Google analytics offers nothing more than the rest of the analytics providers. In fact, it offers less than most of them.

[sam_goody]

To whom?

Google collects a lot of data. Combined with the size of the aggregated net, it is more intrusive than anything else out there.

However, they only share a subset of that with the site owner, who is no more than their tool.

Use Snowplow or Piwik, or a bajillion paid competitors, and stop giving up your users' privacy.