[tdondich]

Not sure if you watched the video or not. The advice, in context, described what happened after my first startup failed. The first startup was recognized as a failure and I had to admit defeat and let my staff go. This is, to your point, acknowledging when it simply won't work.

However, the message of "Quitting is Lying to Yourself" is that if you have the spirit of an entrepreneur, telling yourself that you'll never do it again is lying to yourself because you know you will find a passion and feel the desire and need to build something new.