[jrock08]

You mean, except for Marco Rubio who was the 3rd largest spend per vote, and a total spend of 11.8 million to Bush's 14.9 [1], and likely placed 3rd at least partially because of his ad spend. Bush is ultimately just not well liked by the new Republican base, and yes, no amount of money will change that. But among the candidates that resonate with that base, money has power.

[1] http://www.msnbc.com/msnbc/and-the-total-amount-spent-campai...