[AndrewUnmuted]

> video editing capability that's only possible with custom chips, re-architected motherboards, etc.

> first in the industry to do something noticeably different.

Apple had better hope that not just competitors in the mobile space, but also in the cloud technologies, playback, and other such spaces, follow suit.

As somebody who worked extensively with AVFoundation-based video editing apps for iOS, I can say with certainty that such ambitions have a long way to go until they're enterprise or even startup-ready. The engineering challenges associated with taking the malformed bullshit Apple calls a "QuickTime media file" into something actually usable at scale is insurmountable for even a very media-knowledgeable dev team.