[thesimon]

Dustin Curtis tweeted (https://twitter.com/dcurtis/status/694607605436588032) that it is "meant to look like a plug, connecting the digital and physical worlds."

It is kind of missing the transport aspect imho.

[TaylorGood]

The shape of a cars side-profile or wheel might've nailed it better, but then again, driving passengers in a car from A-B seems far from their entire scope; logistics, food, etc.