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New Uber Branding (uber.com)
13 points by shreyask 3790 days ago
4 comments
TaylorGood 3790 days ago
Great iteration away from Black/Lux.. now feels very "mass-consumer friendly"

Further insight: http://brand.uber.com

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thesimon 3790 days ago
Dustin Curtis tweeted (https://twitter.com/dcurtis/status/694607605436588032) that it is "meant to look like a plug, connecting the digital and physical worlds."

It is kind of missing the transport aspect imho.

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TaylorGood 3790 days ago
The shape of a cars side-profile or wheel might've nailed it better, but then again, driving passengers in a car from A-B seems far from their entire scope; logistics, food, etc.
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mmosta 3790 days ago
Is anyone else catching some old school Nokia vibe from this branding?
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huangc10 3790 days ago
You know what, as a developer and designer, I like it, I like it a lot.

As an engineer I still can't really see why. Better than Airbnb logo though.

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