[mckilljoy]

I'm not sure it is valuable to segment the market into those who buy "toys" and those who buy "hard-core games". At the end of the day, there is just one big market: the human population.

Yes, Microsoft sold 30 million Xboxs to "hard core gamers" and effectively conquered that market niche.

But, in the same time, Nintendo sold 50+ million Wiis to people who like "toys", making billions of dollars in the process.

As a hypothetical investor, I don't really care if Microsoft "wins" the hard-core market, I care about the bottom line. Nintendo effectively created a new market and capitalized on it, and they would get my hypothetical dollar.