[hitekker]

A little off topic: my colleagues have been using BaseCamp 3 and they are quite unhappy with it: especially since they're happy using Slack, Asana, etc. The UI and UX feel like a huge step back from BaseCamp 2, and I would say the tip of that iceberg is their logo.

You have a decent, perhaps not extremely iconic logo[1]. Then you slap something on top of it which looks trendy[2] but doesn't actually do much to solve the original problem and doesn't feel as good your previous design.

Does anyone else share the sentiment that Basecamp 3 isn't what were hoping it would be? I haven't discussed it much outside of my company so this may just be us not using it right.

[1]https://help.basecamp.com/images/logo-bc.png

[2] https://lh3.googleusercontent.com/ajz19_YsLqkPIJNuTcwNCe245X...

[influxed]

I haven't used Basecamp 3 yet. But criticism of a very minor logo update to bolster claims for user unhappiness seems like the wrong place to start.

If there's something about the new Basecamp you're unhappy with, a better place to start would be how it's regressed in accomplishing tasks or improving communication. Bikeshedding is a distraction.

[hitekker]

Any alteration to the most visible and important element of your marketing/company/product is not a minor change, I would say.

In my mind and my collegue's mind, the mistake they made with the logo is a hint, or rather the start, of the underlying design problems with Basecamp v3.