[captainill]

-Apps, mega niches, are the future! (Yeap)

-Don't let any one app to be the sole place a user gets his content (I'm with you here as I didn't create Facebook)

-Parse is no more (I read that somewhere too)

-Now you can focus on leveraging an existing platform to bring engaging content to your users. (What if I want to service a mega niche that doesn't exist or generally wish to be foolish enough to believe I can compete with my idea? Wouldn't it be convenient to leverage a Backend as a service like parse? Shame they shutdown)