[Dylan16807]

But this is text. Black ink.

[ams6110]

Look at a printed book or magazine. The ink is dark. But it's not black.

[roywiggins]

The contrast ratio (how bright whites are to black) is the important thing, and the contrast ratio of printed text in sunlight is a lot greater than your average LCD.

[Dylan16807]

Neither is 0,0,0 on your typical screen.

Black is the goal in the case of printed text, and should be the goal on a screen too.