[YngwieMalware]

I wonder if the OP has ever even seen Pentagram's earlier work. This assumption that all branding has been slaved over, or that no one has ever come up with a good brand in a short period time, show a lack of understanding about branding AND logo design. Sometimes the quick ideas are the best ones.

[mratzloff]

You got all that from my post which said nothing about a logo needing to be "slaved over"? It does, however, take some thought.

Perhaps you were referring to my comment about Mayer, whose creative output amounted to a collective shrug, as she (and, sure, the design team she micromanaged) produced a logo that did nothing to communicate a new strategy, vision, or purpose.

Which is perhaps appropriate for Yahoo, after all.

[YngwieMalware]

Perhaps being so dismissive about something that is potentially very useful for seeding new ideas about identity wasn't the ideal way to present yourself. Unless that's your personal brand voice, I guess?