[soylentcola]

Not claiming that this is actually how things have worked out or how customers think, but in terms of strategy it's still interesting. The iPad sought to target usage cases where a "full" laptop or desktop wasn't ideal. In doing so, it also left out several laptop/desktop capabilities that people might want to keep and missed.

After the mobile-grade tablet market was established by iPad and, later, other brands of devices, the Surface seems intended to offer the things people liked about tablets versus laptops or desktops (extreme portability, multitouch, etc) and has at least attempted to add back the things many people might have missed when using those mobile-class tablets such as greater flexibility in file management, the ability to install software from multiple sources, choose your own defaults, and run more capable software packages.

It's certainly had its tradeoffs and the greater power and flexibility meant it couldn't be quite as portable as a tablet or work quite as well in certain cases as a traditional laptop but it's been interesting to see how these companies seem to target audiences that aren't happy with certain aspects of dominant products.

The end result (for me at least) is that I've learned there's no "perfect" device or form factor that has all the pros and none of the cons in all situations. That said, more options certainly does make it easier to find something closer to what you're looking for. I enjoyed the portability of my iPad but chafed under restrictions that required jailbreaking to work around.

The Surface line still is not the perfect device for me but whenever my Asus laptop dies, I'll seriously be considering one as a secondary computer after using one at work (primary will probably remain a desktop for the foreseeable future).