I think the majority of their advertising was placement ads. There are many, many TV shows that featured the characters using Windows Phones (Scandal did for the longest time, might still do).
Shows like Hawaii Five-0 and NCIS:LA have HUGE Microsoft product placement. Arrow now does as well. They use Surfaces, Windows Phones, etc.
One of the more painful product placement attempts was trying to get actors to use the expression "Bing it", as if that was ever going to catch on. (I use Bing, it's not bad, but seriously, I'm never going to say that.)
One of the more painful product placement attempts was trying to get actors to use the expression "Bing it", as if that was ever going to catch on. (I use Bing, it's not bad, but seriously, I'm never going to say that.)