[rahimnathwani]

I haven't experienced this, and I wonder which of these is the reason:

1) I don't wrap/unwrap the cable around the plastic clips each day.

2) When I do wrap the cables, I'm careful to (i) leave a little slack before I start winding, and (ii) grip loosely so as not to cause twisting stress

3) I remove the magsafe by pulling the outer edge upwards, rather than pulling outwards in the opposite direction to the magnetic force.

If the reason is mainly (1), then this would indicate poor design. If it's some combination of (2) and (3), then it seems like more prominent instructions would help many people.

[debaserab2]

I suspect you're correct about it being 2 and 3. I've never had a failed iPhone, iPad, or MacBook power adapter that was apple manufactured.

My wife on the other hand goes through about one phone charger every 6 months. Absolute disregard for how the cable is positioned (like if the cable is being crushed or snagged by an object).

I guess growing up with those brittle NES controller cords taught me something.

[garrettheaver]

Same as. 3x MagSafe connectors in 10 years (3 laptops). All still working perfectly and in good condition despite daily use.

[feelix]

I do 1,2 and 3 as well. My cables routinely perish and disintegrate. I have been using mac laptops for the past 15 years.