[gnat]

A good one, too. The last startup I worked for was one of their first customers. You fire off events, they machine learn normal behaviour for your customers and feed the intel to your customer success team so you can prevent churn and identify your high-performing customers.

[developit]

Yeah... causing this confusion is one of my more regrettable mistakes of the year. Honestly if some amazing name came along I would not be entirely opposed to changing it.