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by BarkMore
3793 days ago
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Strategy tax is where an individual product is constrained in some way to further the overall goals of the company. For example, Microsoft killed a project to port SQL Server to Linux because the product would help to strengthen Linux as a competitor to Windows. The term has been used inside Microsoft since the 1990s (and maybe before that time). |
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If your strategy is "Protect the crown jewels at all costs" while your competitors have discovered a diamond mine, no one needs to care what cutlery you're supposed to use.
Of course that sounds ludicrous, but the impression I get is that that kind of strategic confusion has been endemic at MS since Gates moved on.
Clever innovations like Skype Translate or even Hololens are not a strategy. Selling lots of good individual solutions still isn't a strategy.
You can't play defence on strategy (Office 2026? Windows Infinity?) You need a kick-ass plan for the 5-10 year future, and I see no evidence that anyone at MS is capable of designing a product plan for consumer markets that don't exist yet, and then wondering how to market them - while Google, FB, Apple and even Amazon are at least thinking about it.