[avitzurel]

IMHO, the problem is not only whether people will pay.

The problem is that this includes too many new tools that startups need to learn about, implement and maintain.

Most people, just reading "Mesos" "Marathon" or other in the space just tune out.

[DanielDent]

Agreed - and it's understandable why. The list of things that you need to understand before you get to work on your actual goal is way too long.

And there are a lot of nuances that make different tooling the right choice for different situations.

And the problem with trying to simply say "Do this" is what happens if your "do this" flow is tool X (similar to tool Y), but the CTO likes tool Y. Which isn't compatible with tool Z.

There are a nearly infinite number of ways to put together a decent development work flow.