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by muxme
3802 days ago
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I'm running into this problem on my startup website (http://muxme.com). I've found that the more evidence I provide that the site is real, the more people start to question it. I.e. I post pictures of the receipt of purchase, open source the raffle code script, have a live drawing, post the winner's usernames (which reveal quite a bit about them if you google them, I encourage them to change their usernames), post USPS tracking numbers, post my phone number and address, and everyone still thinks the site is a scam. Out of every company / website I've worked on, I've never had people so skeptical of giving a name, email address and phone number. I've made websites where I charged money and had better growth! This is some real feedback I've received: "It sounds like a scam to me. If you want to try to scam people by getting them to click on your fake website, you should have enough common sense not to use the website as your username. Better luck next time!!!!" "Scamming people on Christmas Eve using someone's else's platform. Tacky." But yeah... this site isn't working. I'm thinking of scrapping it and writing an app/browser extension that automatically enters you into sweepstakes. Let's say Person A enters 10 sweepstakes on different websites. Person B enters 5 sweepstakes on different websites. When person C downloads the app, he will automatically be entered into the sweepstakes that Person A and Person B entered (via my magic backend system that I have yet to create). The more people that download the app and enter sweepstakes, the more sweepstakes everyone with the app will automatically be entered into. Now people will start winning prizes for literally doing nothing but downloading the app. |
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Firstly, because it uses the "count down to win something" mechanic that's primarily used by exploitative sites. People have to keep bidding in order to win, and loss aversion pushes them to pay more than they can intellectually justify for the product. If most sites that use the mechanic are evil, then the expectation is your site is no exception.
Secondly, the website looks really generic and based off a template. Like something that has been whipped up in a weekend to steal people's info. It would be trivial for somebody to create a scam version that's visually indistinguishable from your website. Having more content and a more polished appearance will help.
Thirdly, it's not clear what's in it for the operator of the site. If the products are given away then what's the catch? I understand you're giving away promotional items, but that's not enough to fix this first impression. You have to explain to people why the site exists. Is it a nonprofit? Are you getting paid? By who?
Finally, your explanation page makes no sense. Your target audience will never care about multiplexers. You've got to have at least a simple FAQ that answers questions like "Is this a scam?" "How does this site make money?" "Why is it free to enter?", and so on. A huge heading on the front page "Play for free to win promotional material. No catch." would probably help alleviate your visitor's concerns. But you'll have to do a lot more to make it seem less fishy.