[JeremyBanks]

That's not what that expression meant: https://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish

[kedean]

Ehhhh, it's a grey area. They are definitely in the 'embrace' stage, but they're doing it on iOS, where f.lux doesn't really have a presence. You can argue that makes it different, or you could argue it's close enough.