[matisoffn]

Answering for @reiderrider, the bulk of life insurance is still sold face-to-face and purchased from an agent or agency local to the consumer.

Not only could big banks + financial institutions plug in our js to sell life insurance online (from quoting -> application -> signature & medical exam), but also smaller agents/agencies that do business locally could accept online apps. Currently, agents meet in person and/or have plenty of phone calls with a client to figure out what coverage they need and then they sell the policy.

With our product, agents can direct their clients to their website which will walk the consumer through the process.

The Stripe analogy makes sense because Stripe & PayPal make it so easy for companies to accept payments online via their HTML button/JS script, which is what we are trying to do here. They also (both cos) provide great dashboards to the consumer (an insurance agent/agency for us) to track their data (which is in the pipeline for us).