[brudgers]

When a potential client comes to me and says give me a discount and I will give you a lot of work, they remain a potential client...only at a much lower voltage.

Anyway, my advice would to learn about the floral industry before thinking about a business model. My intuition is that florists make most of their money most of the time from B2B relationships with businesses such as funeral homes, churches, event planners, etc and that their B2C revenue is mostly centered around Valentines, Mothers Day, and Prom at the local high school.

To put it another way, florists who still exist exist because they have already have a working business model. Any service you provide has to exceed the florist's opportunity cost before it is worth charging even full retail price.