Would you rather the ads try and sell you detergents and cars?
The most recent ads by the Truth campaign are great. I'm a very sporadic smoker of pipes and cigars, but those commercials about cutting off the source of money for tobacco companies by going after non-cigarette tobacco really got my attention. If I buy another ounce of tobacco this year I'm going to at least put on my hipster hat and procure some tobacco that isn't produced by some massive multinational company with very questionable ethics.
The most recent ads by the Truth campaign are great. I'm a very sporadic smoker of pipes and cigars, but those commercials about cutting off the source of money for tobacco companies by going after non-cigarette tobacco really got my attention. If I buy another ounce of tobacco this year I'm going to at least put on my hipster hat and procure some tobacco that isn't produced by some massive multinational company with very questionable ethics.