[azevedomarti]

I just had a lesson about e-commerce in the last semester. My professor said it would be much better if the price includes the shipping fee (if the fee has no big variation) since customers hate calculating the total price by themselves. They would also feel paying less if they do not see the extra cost.

[kbart]

A bad advise I'd say. What if costumer compared prices online without taking much notice if price included shipping or not (I often assume it does not, as for not living in a big country I often have to pay extra anyway)? You'd end up somewhere in the bottom of the list. Also, what happens when you buy 10x of the same item (sure, you can advertise "buy 3, get 1 for free!", but that's even more obscure)?