[mfruhling]

I'm skeptical you could convince a mainstream homeowner to switch from the router that Verizon or Comcast supplies to them. You would have to 1) Make it wireless, the one I have from Comcast is a wireless router and I don't want to loose functionality 2) Make the new router have seamless setup with some device I can't get to work with my other router....maybe xbox, home automation, etc. 3) Make it dead simple for me to swap the $6/month I'm paying Verizon and start paying you instead...I do not want to call Verizon customer support...ever.

Because Verizon and others have conditioned people to pay a monthly fee, but they don't back that up with any updates for software or hardware, there should be an opportunity to offer a better substitute.

[soulbadguy]

Good points. I wouldnt think that trying to sell directly to consumer is a viable business model. As you pointed that the number of people who actually think of buying a new router is just too small. I was thinking of something like what google is doing with android of their onHub platform. Build the software, and licence it (or sell support) to booth hardware manufacture (asus,netgear) and ISPs.