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by y-satellite 3809 days ago
It's not GoDaddy. My SO tried to register our family name earlier (after pre-registering for it, even!) and got a similar price.

Querying the WHOIS server for the domain says the following:

"This premium domain is available for purchase. If you would like to make an offer, please contact platinums@rightside.co."

Rightside.co is the owner of the TLD. It looks like they've set aside a bunch of common family names so they can charge "premium" prices for them. So helpful of them!