The only ads that I've ever clicked are those of the Deck Network. Every business needs to reach out to people to find customers, but lieing is not necessary by any means. Tell us what you really do, and we'll buy if we are interested. If a company tricks me into buying their product when it is not the most adapted one, it's worse because I will switch away as soon as possible. If there is no lies and the service is good, I'll renew or suggest.
Their homepage header: "Work with the best designers and developers". This is at least exaggeration. It's the first time that I see the OP, so don't know a lot.
In marketing there are these all the time. A company I worked for had this "style test" which new customers completed, and we suggested them a "personalised, designer-curated" items list via mail. It was not even ML, we splat them into three profiles based on the test, and made three different mails, sent each of them to the members respective profile. Each mail started with a title like "Your personalised style guide, tailored for you by our designers"... It's not a big blatant lie like saying "USA is a democracy", but still, it's a lie.