[lifeisstillgood]

I suspect this has some truth to it. I think we are seeing huge backlash against "ads" as in dumb content constantly pushed out.

In this searchable world, ads don't need to be pushed continuously because if the ad suits me, I will find it.

As such less effort needs to go into the "ad delivery network" and more into the quality and specificity of the ad itself

Which used to be a blog post, but now seems to be a useful online tool or project.

The ads get more expensive and more targeted, the distribution channel slims down to search.

This comment seems at home on the Brendan Eich thread next door too.