Hacker News new | ask | show | jobs
by thetmkay 3802 days ago
Agreed.

Many of the use-cases for ads have been replaced by search engines, marketplaces and aggregator sites. There's troves of information and access out there for a consumer to make informed purchasing choices.

If I need something, I can actively find it.

The use-case for ads is:

1. I don't need the thing 2. I am not aware of my need for thing

Advertisers probably claim (2) when almost certainly it's just (1)